I was lucky enough to be invited to the H&M showroom last week to try on some pieces from Minju Kim's debut collection that is launching in stores this thursday. With the campaign themed around the idea of best friends I couldn't help but take my very own best friend Abigail to try on some pieces too! She has been with me through the best and the worst of times so it was great to see what outfits we could create with the collection.
Kim won H&M's annual young designer competition whilst studying fashion design in Antwerp and I can definitely see why. Taking inspiration from her native South Korea with subtle nods to Asian design tradition whilst sticking to a pastel colour palette and hints of neon to give it a modern edge, it is a great debut for the designer full of statement pieces that I can't wait to style ( keep your eyes peeled for an outfit post tomorrow featuring the dress). Now it's your chance to get your very own part of the collection. Simply tell me how you style the leather collar as shown above and drop me an email at firstname.lastname@example.org and be in with the chance to win 1 of 4 of collars! Competition ends next Wednesday 23rd October! Good Luck!