Wednesday, 16 October 2013

Minju Kim For H&M

I was lucky enough to be invited to the H&M showroom last week to try on some pieces from Minju Kim's debut collection that is launching in stores this thursday. With the campaign themed around the idea of best friends I couldn't help but take my very own best friend Abigail to try on some pieces too! She has been with me through the best and the worst of times so it was great to see what outfits we could create with the collection.
 Kim won H&M's annual young designer competition whilst studying fashion design in Antwerp and I can definitely see why. Taking inspiration from her native South Korea with subtle nods to Asian design tradition whilst sticking to a pastel colour palette and hints of neon to give it a modern edge, it is a great debut for the designer full of statement pieces that I can't wait to style ( keep your eyes peeled for an outfit post tomorrow featuring the dress). Now it's your chance to get your very own part of the collection. Simply tell me how you style the leather collar as shown above and drop me an email at and be in with the chance to win 1 of 4 of collars! Competition ends next Wednesday 23rd October! Good Luck!


Amanda Davies said...

Love the outfits, esp your bffs all mint creation!
I will definitely be emailing you.

Cant wait till the collection launches.



dfordakota said...

You guys look gorgeous! So glad I got to meet you both ;)

(I'm the girl you met in Canarby St doing the fashion video if you remember haha) xx

Henry Evia said...

I really love this collection. I was able to see the launch at South Korea with Minju herself and it was amazing.

You look really pretty in the dress!

I would style the leather collar with a plaid shirt to make it pop and feature a texture underneath, I think that would look cool.

Anyway, great blog! I just discovered it c;


Unknown said...

OMG everything is so beautiful and amazing! :O

Hayley xx

Lolli Lewis said...

love the pieces..the dress is so unique!

Its interesting to see her designs, I feel like it is very Asian inspired but more so Japanese or something because Korean people really don't dress like this.

The shoes are quite 'Korean' in the design the chunkiness!

Audrey said...

Her designs are so cute! I love how low key her nods to Asian design are and how everything comes in the sweetest of pastel colors.

Unknown said...

Such a fantastic collection!
Competition Entry: I would totally style this with a heavy knit for the winter days or a simple little black dress for the evening. Love your blog as always!

Josephina said...

Love love love this collection! I've been lucky enough to get the baby doll dress but couldn't get the collar:(
I would style the collar with a black tunic with blouson sleeves or maybe out it over a plain winter coat in the evening to glam it up.

Unknown said...

hey, these outfits are so amazing!

I would style this with a black see through top (black bandeau bra underneath), boyfriend jeans and brown leather wedge boots

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